ABOUT

MIKKI | NY is a name that partly plays with my then geographical location, New York, and at the same time reflects my last name, Nylund.

I BECAME.

Initially, I studied art in Nykarleby, Finland and Umeå, Sweden, writing at Biskops-Arnös Författarskola, Uppsala, Sweden, lived in Copenhagen, Denmark to write the novel of the century, moved back to Umeå and worked for Norrlands Magasinet with complete design and layout. Studied marketing at IM-Marknadsföring, Umeå, Sweden, and then became employed by one of the larger advertising agencies, Nord & Syd, Umeå/Stockholm. From N&S we started the advertising agency Gazolin, Stockholm, a trendy advertising agency that, among other things, became the first agency with advertising in space.

All of these years above were both fun and very educational. I have many people to thank for everything I know, and know the importance of being humble and never forgetting where I come from.

One thing leads to another.

USA: THE LAND OF DREAMS

Got a job as Senior Art Director at the advertising agency Perry, Banks & Kemp, Portland, Maine. Then came the crash in 1990.

What about starting companies in mobile telephony and advertising and moving around The East Coast: New Hampshire, Boston, Massachusetts, and more. Started the first mobile advertising company, Third Screen Media (later sold to AOL), and continued with The Billing Revolution and Ad Hedge. Also worked as Creative Director for a major health software company in New Hampshire: AirPointe.

Moved to New York about 15 years ago and have been working on my own ever since. When I pack my ship and head back to Stockholm, it is with high hopes and a suitcase full of exciting experiences.

Coffee? On-the-job training? Strategy?

Mikki Nylund

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